Angelina Jolie Opens Up About Helping the Planet, Raising Strong Children, and Her New Mon Guerlain Perfume Campaign
Actress, filmmaker, and humanitarian Angelina Jolie added fragrance muse to her list of accomplishments last year when she became the face of Mon Guerlain. For the brand’s latest video campaign and scent Mon Guerlain Intense (a bolder iteration on the best-selling perfume) Jolie traveled to her home in remote northwestern Cambodia. That’s where Jolie’s family foundation has worked for eighteen years to help conserve the environment and support local communities.
In this BAZAAR.com exclusive behind-the-scenes video and interview, Jolie opens up about working with Oscar-winning director Emmanuel Lubeski on the soft-meets-wild advertisement, raising strong children, and her various initiatives and commitments to help save the planet. “He [Emmanuel Lubeski] is one of those artists that finds beauty around them. He senses it, and adjusts to it. The first perfume commercial we did together, we wanted it to be authentic. I like the idea that you represent something that is truly like how you live in real life. I think people know that: when there’s truth or when there’s a fairy tale,” Jolie says in the clip. “I think they prefer the truth.”
What did you want to express in this new Mon Guerlain film?
Femininity and freedom. Perfume commercials often project a fantasy life. We wanted to make something different, based on a real life. My home in Cambodia has been a dream of mine. I have worked there for 17 years with my foundation, and I recently finally built a home there. So the Guerlain team graciously came to Cambodia and we explored this feeling of freedom and femininity and making bold choices in life.
Was it difficult to bring Guerlain’s team to Cambodia?
No, they are quite adventurous. Part of what I’ve learned from Thierry [Thierry Wasser– Guerlain Master Perfumer] is that creating a perfume is so much about exploring other countries, cultures, scents and products from around the world.
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